Heading is defined as the direction a person or thing is moving. Heading tags, as the name implies, are tags that are used for the creations of headings. The most important tag is the <h1> heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from <h1> to <h6>. … There are two ways in which heading tags can structure your content. H1 is the main heading of a page (visible to users unlike meta title), and the most prominent tag showing what the page is about. H2-H6 are optional tags to organize the content in a way that is easy to navigate. The usage of heading tags these days is a source of some debate.
The headline tags are defined as:
How to Use H1-H6 Tags Appropriately in Your Content?
There are six heading elements, starting from h1 (the most significant) and ending at h6 (the least significant). The use of heading tags descends down from h1 tag and the order of headings should not skip levels, however, it is not constrained. Heading tags pose an impact on the ranking of a page as Google use heading tags in SEO.
Points to be kept in mind while using heading tag: –
✔️ Include keywords in <h1> tag but avoid keyword stuffing
✔️ Use only one h1 tag per page
✔️ You can use any number of h1, h2, h3, h4, h5 & h6 tags for sections and subsections in a single page
✔️ Do no skip the heading levels i.e., descend down stepwise, h1 through h6. Always remember that the equal or higher-level headings start a new section whereas lower level headings start a new subsection
✔️ Use h1 tag for main heading and h2-h6 tags for sub-headings of the page
✔️ Do not use same lines for both h1 tag and page titles
✔️ Make your heading tag relevant to the page content
✔️ H4 tag is great to use for content in the sidebar and footer